13 lectures and 2 exercises

The course covers methodologies for creating various services using IT, service management techniques for continuously providing created services, and competitive strategies for protecting the created services and establishing superiority over competitors.

Information technology is indispensable for building a future society such as Society 5.0 (super-smart society) and DX (Digital Transformation). This course aims to broaden students' perspectives by lecturing on methodologies for creating various services using IT.

Acquire knowledge and skills in the following three areas:
A. Understand knowledge of innovation processes, marketing strategies, and service management.
B. Acquire skills in planning based on methodologies for creating various IT services.
C. Develop skills in analyzing various business characteristics using marketing strategies.

- The lecture will proceed on the assumption that the students have reviewed and understood the contents of each lesson before the next lecture. If you are unavoidably absent from a lecture, download the materials for that lecture from the lecture website and watch the lecture video.
- The course includes two report assignments. The average workload for each report is about 10 hours, so students are expected to systematically complete the assignments.
- The students are required to prepare their own note PCs. The students should prepare their own laptop PCs.
- The course will be taught online (on-demand) throughout the 15 lectures, but attendance will be taken during the class periods. A live question-and-answer session will be held during class time (using Zoom).

- 40% : Online test -> Corresponds to objective A
- 30%: Report for planning exercise -> Corresponds to objective B
- 30%: Report for business model analysis exercise -> Corresponds to objective C

Model answers to the online tests and exercises

- The model answers to the online test will be disclosed after the test is taken.
- Advice on exercise reports is given in consultation with the students.

Lecture Homepage (in Japanese)

Teacher's Homepage

Every Wednesday at school hour 2. Accept email (can be found on the teacher's homepage).